How to Prepare for Your Branding Photography Session: A Complete Guide
So, you’ve booked your branding photography session—exciting! Whether you’re an entrepreneur, small business owner, or creative professional, this session is all about capturing you in a way that enhances your brand, connects with your audience, and makes you stand out online.
But now comes the big question: How do you prepare for it?
Don’t worry—I’ve got you covered. Preparing for a branding session isn’t just about picking outfits (though that’s important!); it’s about creating a strategy to ensure your images reflect your business, personality, and goals. Let’s walk through everything you need to know to get the most out of your branding photography experience.
1. Define Your Brand Vision and Goals
Before stepping in front of the camera, take a moment to define what you want from your branding session. Ask yourself:
What message do I want to convey with these photos?
Who is my target audience, and how do I want them to perceive me?
Where will I be using these images? (Website, social media, press, ads, business cards, etc.)
What emotions or vibes should my brand photos evoke? (Professional, friendly, creative, sophisticated, bold, etc.)
Your branding images should align with your overall brand identity. If your brand is sleek and modern, your styling, setting, and poses should reflect that. If your brand is warm and approachable, your photos should feel inviting and natural.
Tip: Create a Pinterest board or a visual inspiration folder with examples of branding photos that resonate with you. This helps your photographer understand your vision!
2. Choose Your Outfits Strategically
Your clothing plays a huge role in how your branding images turn out. Here’s how to choose the best outfits for your session:
Do:
✅ Stick to brand colors – Wearing colors that align with your branding creates consistency across your website and social media.
✅ Opt for solid colors or subtle patterns – Bold prints can be distracting and take the focus off you.
✅ Layer up – Blazers, cardigans, scarves, and accessories add variety without needing full outfit changes.
✅ Choose clothing that fits well and makes you feel confident – If you don’t feel good in it, you won’t look comfortable in photos.
✅ Bring multiple options – At least 3-5 different outfits allow for variety in your final images.
Don’t:
❌ Wear busy patterns or distracting logos – They can look overwhelming in photos.
❌ Go too trendy – Choose classic styles so your photos stay timeless.
❌ Wear wrinkled clothing – It might sound obvious, but wrinkles show up more in professional photos than you’d expect!
Tip: Bring a mix of business casual, professional, and relaxed outfits to show different facets of your brand. If you’re unsure, ask your photographer (like me!) for guidance.
3. Plan Your Hair and Makeup
While professional hair and makeup aren’t mandatory, they can enhance your look and boost your confidence in front of the camera.
Options for Hair & Makeup:
DIY: If you prefer doing your own hair and makeup, practice beforehand to ensure a polished look.
Professional Artist: Hiring a professional ensures a flawless finish and makeup that looks great under studio lights.
Natural or Glam? – Choose a style that reflects your brand’s personality. If you’re a beauty influencer, a full glam look makes sense. If you’re a wellness coach, a more natural style might suit your brand better.
Tip: If you color your hair, schedule a touch-up before your session to keep your look fresh!
4. Gather Props That Represent Your Brand
Props can add storytelling elements to your branding photos. Think about items that naturally fit into your brand’s message, such as:
Laptop or Tablet – Great for showcasing a digital-based business.
Notebook & Pen – Perfect for coaches, writers, or business strategists.
Coffee Mug – Casual and relatable for personal brands.
Products You Sell – Essential if you have a physical product-based business.
Books – Industry-related books can reinforce your expertise.
Personal Touches – Something meaningful (like a signature accessory or tool you use daily) can add authenticity.
Tip: If your branding session includes action shots, think about what you do on a daily basis and bring items that represent that workflow. ASK! I have lots of these items on hand in the studio, so let me know what you thinking you’d like to use!
5. Choose the Right Location(s)
Your session location sets the tone for your images. Consider the following options:
1. Studio Setting
Clean, controlled lighting for a professional and polished look.
Ideal for headshots and product-based businesses.
2. Outdoor or Natural Light Location
Creates a fresh, relaxed vibe.
Works well for creative brands, wellness professionals, and coaches.
3. Workspace or Office
Adds an authentic behind-the-scenes element to your brand.
Great for showcasing you in your natural work environment.
4. Lifestyle Setting (Café, Home Office, Co-Working Space)
Perfect for personal brands or entrepreneurs who work remotely.
Creates a relatable and inviting aesthetic.
Tip: If you’re unsure which location suits your brand best, talk to your photographer to explore the best fit!
6. Practice Posing & Relaxing in Front of the Camera
If you’re not used to professional photography, posing might feel a little awkward at first. But don’t worry—I’ll guide you through it!
Here are a few tips to feel and look natural in your photos:
Practice good posture – Stand tall with your shoulders back.
Relax your hands – Awkward hands can make you look stiff, so keep them moving naturally.
Think about body angles – A slight turn of the body is often more flattering than standing straight-on.
Smile naturally – Don’t force it! Think about something that genuinely makes you happy.
Try different expressions – Not every shot needs a big smile—some images with a softer, serious look can be powerful for branding.
Tip: If you feel nervous, practice poses in front of a mirror or take a few test selfies to see what angles you love!
7. Get a Good Night’s Sleep & Hydrate!
Last but not least—take care of yourself! A branding session is an investment in your business, and you want to feel your best.
Get plenty of rest the night before to avoid looking tired.
Drink water to keep your skin fresh and glowing.
Eat a light meal before your session so you have energy.
Avoid alcohol or salty foods that can cause bloating or dehydration.
Book Your Branding Session with Erin Wilwert Photography!
Your branding photos are a powerful tool for growing your business, connecting with your audience, and standing out in a crowded market. A little preparation goes a long way in ensuring that your session is smooth, stress-free, and results in images that you’ll love.
📅Now Booking Luxury Branding & Headshot Sessions
I offer fully customized branding experiences to help you create a strong, consistent, and eye-catching brand presence.
✅ Pre-session strategy consultation
✅ Multiple outfits & settings
✅ Professional guidance on posing & styling
✅ A library of high-quality images for your website, social media, and marketing
Limited spots available each month—don’t miss out! Click below to book your session.
